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化妝品OEM/ODM是開發單品好還是做套裝好？

2020-08-24 22:23:29 旭林精細化工

化妝品OEM/ODM是開發單品好還是做套裝好？

關于OEM/ODM品牌如何決策到底是開發品牌單品還是套裝形式，最要核心就是成本預算方向，合理成本預算就要做正確事宜，當然也會考慮部分市場定位消費者人群。美容院線、皮膚管理、醫美領域OEM/ODM品牌相同預算成本下，推薦一部分做套裝、一部分做些基礎配套單品。

在預算充足的情況下，建議做套裝。原因有以下幾點：

1. 護膚品套裝，我們化妝品OEM/ODM產品規劃師推薦根據市場做相關搭配，比如補水保濕系列、祛斑祛痘系列、抗衰緊致系列、精華原液系列、清潔系列、面膜系列等；

單品的話就需要你自己考慮需要什么了，搭配的合適與否比較難把握。

2. 護膚品套裝搭配使用效果好，容易被消費者認可接受，形成品牌效應，口碑營銷。

3. 單品和套裝價位還是有差別的，套裝要優惠些。同一套裝和相匹配的里面的單品是一樣的。效果相同，成本較低。

廣州旭林精細化工有限公司

標簽: 化妝品 OEM ODM 單品套裝

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